Meet Jessica Patterson
We are kicking off our new series of perspectives of London with an interview with Jessica Patterson of JPR Media Group. Jessica’s PR agency represents some of London’s best restaurants and clubs. In this short interview she shares her perspective of living in London.
Jessica, tell us a bit about yourself?
I am a Californian American living in London. I run a top London PR agency specializing in luxury lifestyle public relations called JPR Media Group.
I didn’t choose London, London chose me. After university, I wanted to live abroad against my father’s wishes so I took the first job I could get which happened to be based in London as the UK PR Director of Escada.
I’ve lived in London for 13 years, most of my time living in Chelsea. Now I live in Pimlico which is a bit quieter, residential and close to everything.
As someone who’s job involves a fair amount of socialising, where do you go to let your hair down?
I relax on the weekends and go for steams and workouts at Akasha Spa, Café Royal Hotel where I am an ambassador and I used to do PR there for the owner.
Where are your favourite places to shop?
I love shopping at Brunello Cucinelli, Rupert Sanderson, and The Shop at Bluebird in Chelsea.
What restaurants can you recommend to our readers?
I recommend all of my restaurant clients obviously – The Worlds End Market for the incredible tuna tartar, skate wings and grilled lamb chops, Beaufort House for healthy smoothies and breakfasts, Muga, Kouzu, 35 New Cavendish, Nozomi which is now franchised abroad.
My personal dining favourites include Caravan Kings Cross for weekend brunch, La Petite Maison, Hedone, Poule au Pot, and Dinings.
Is there anything that annoys you about living in London?
English culture seems very much a “no” society. I noticed being American that Americans are more proactive, don’t take no as an answer, and go out and make their dreams a reality. There is a huge positive attitude in America for entrepreneurs to do well and we promote success.
As a business owner in London, what advice could you give to others look to start their own business in the city?
My advice for any individual who wants to create their own business is to START! You just need to get off your ass and go! No one is there to help you more than yourself.
I had £40,000 worth of debts when I started JPR Media Group alone a year ago with no financial support whatsoever. I now have paid off all my debts, employ 5 people on full time salaries, saved enough in my 1st year of business to put £150,000 back into my company whilst saving enough for a deposit to buy my 1st flat this year.
Starting was the most difficult step for me. Everything else I learned along the way and I am learning everyday.
Can you share any hidden gems in London that nobody else knows about?
I have done yoga at Skygarden which has amazing views over the city. I love Carpo, Poilane and Monmouth for coffees.
Finally, are there any other cities in the world that you’ve visited that you could see yourself living in?
I feel like London is my home but I would consider living in New York City for a few months whilst I set up my JPR Media Group branch there. New York City is a fantastic, buzzy, fast-paced cosmopolitan city like London.