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St Germain immersive Pop up hits London Thursday 27th July – Saturday 29th July

July 25, 2017

Maison St Germain

Maison St.Germain

ST.GERMAIN is bringing a splash of joyful decadence to the heart of London with the opening of its first ever London residency, “MAISON ST.GERMAIN”, in celebration of the thousands of elderflowers harvested to create the unique elderflower liqueur. MAISON ST.GERMAIN will welcome guests through its doors at 2 Soho Square, London from Thursday 27th July – Saturday 29th July.

Brought to life in collaboration with ‘June in March’ floral designer, Emily Baylis, consumers will be taken on a romantic-yet-whimsical journey that celebrates the joyful decadence of summer indulgence in the spirit of Les Années Folles.

Guests will be able to begin the MAISON ST.GERMAIN experience by visiting the brands’s resident florist, following which they’ll be led through a floral corridor to the pièce principale, a stunning ST.GERMAIN green room made of fresh blossom. The pièce principale will feature the Maison’s bar, where guests will be able to enjoy the ST.GERMAIN Cocktail while listening to a live band filling the room with jazz manouche.

The immersive experience will then lead guests up a floral staircase to the ST.GERMAIN speakeasy. Here, guests will be able to sample an exclusive collection of ST.GERMAIN Cocktails, artfully crafted by Global Brand Ambassador, Camille Ralph Vidal. They’ll also be able to learn how to make their favourite cocktail.

Those looking to get more involved, will be able to take part in a bespoke series of workshops happening daily.

ST.GERMAIN Elderflower Liqueur is the world’s first French liqueur made from delicate elderflower blossoms, handpicked at the height of their beauty during a maddeningly ephemeral growing season once a year.

For more information, visit www.maisonstgermain.co.uk.

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